MODULE 1: Business research methods

Unit 1.2: The Design of Business Research

Coordinators: Erdenebayar Mashir, Mongolian University of Life Sciences

Lecturer: Erdenebayar Mashir, Ganzorig Gonchigsumlaa, Mongolian University of Life Sciences, Guest lecturer from the List of teachers within the AGRIMBA network (Annex 1)

The Design of Business Research

To improve knowledge, applied skills, and competence in the Design of Business Research

• the purpose of your research, 
• the need for a clear research strategy, 
• multiple methods choices-combining data collection techniques and analysis procedures, 
• time horizons, 
• the credibility of research findings, 
• the ethics of research design
• Issues associated with gaining access, 
• strategies to gain access, 
• research ethics and why you should act ethically, 
• ethical issues at specific stages of the research process
• probability sampling, 
• non-probability sampling

Lectures (8 hours)

Interaction with students (4 hours)

Self-guided group work

1. Formulating the research design 
2. Negotiating access and research ethics
3. Selecting samples

Carrying out of exercises and tests

Written and oral exam

1. RESEARCH METHODS FOR BUSINESS STUDENTS. Mark Saunders, Philip Lewis, Adrian Thornhill
2. BUSINESS RESEARCH METHODS. Donald R. Cooper, Pamela S. Schindler
3. BUSINESS RESEARCH METHODS. Alan Bryman, Emma Bell
4. BUSINESS RESEARCH METHODS. William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
5. RESEARCH METHODOLOGY. Ranjit Kumar