MODULE 4: Marketing management  

Unit 1: Overview of marketing management

Coordinators:  Dr. L.Otgonjargal, Mongolian University of Life sciences, Mongolia

Lecturer: Dr.S.Badarch,  Mongolian University of Life sciences, Mongolia, a Guest lecturer from the List of teachers within the AGRIMBA network (Annex 1)

Marketing Management of the Agricultural companies

To improve personal knowledge of theoretical, methodological, and applied positions of marketing science.

To Describe the new marketing realities.

To Explain the company orientation toward the marketplace.

To Define and give examples of key terms in developing marketing strategies and plans.

To Discuss the program formulation, implementation, feedback, and control.

To Describe the benefits of good marketing management.

To Explain why good ethics is good business in marketing management

Lectures

Interaction with teachers and fellow students

Self-guided group work

What are Marketing realities?

Key Terms in Marketing orientation

The performing strengths/weaknesses analysis

Benefits of Product planning

Business Ethics and Marketing Management

Comparing Business unit strategic planning

Developing a marketing plan, tests

Written and oral exam

Philip Kotler, Kevin Keller / Marketing management. 15th ed, 2016 (Chapter 1-2)

David W.Cravens Nigel F.Piercy / Strategic marketing 9th ed, 2009 (Chapter 2)